Fashionable white gold

White gold and especially white gold chains are gaining increasing popularity among jewelery buying customers. It’s probably due to fact that white gold is more fashionable these times as yellow gold jewellery seems to be old, heavy and unfashionable.

Altought white gold is more popular between women, there is also increasing selection of men’s gold chains on jewellery market, mostly because white gold have more advantages in comparison with for example platinum, which is also very fashionable these times.

White gold is gold alloys that look white rather than yellow. It’s colour is achieved by careful choice of the alloying metals, which bleach the deep yellow of pure gold. White gold rings or white gold chains are lighter then their platinum counterparts, because platinum is much heavier metal than gold. Platinum is also very expensive. A platinum ring will be approximately twice the price of an 18kt white gold ring.

So as you can see white gold is not only fashionable, but also reasonable choice for your modern jewellery.

Popularity: 90% [?]